Creative Director, NA - Amazon Creative Services 2012 - Present link: Infuz
Senior Creative Director for North America, currently managing the design team and launching major branding and marketing initiatives for specific retail categories and programs. Recruited to expand the team’s production capabilities to a wider range of full-service creative services. The nature of the creative contribution from ACS now runs the gamut: on-site graphics, global style guides, promotions, branding, ad campaigns, custom photography, video content and site development.
Amazon Creative Services (ACS) is a global, internal creative agency. The team’s expertise ranges from brand development to high-volume content production, with studio capabilities in design, UX, video and photography. ACS partners with Amazon businesses to delight customers and drive engagement, leveraging internal insights and metrics to deliver cost-effective results.
VP, Executive Creative Director 2009 - 2012 link: Infuz
Creative leader devoted to driving innovations and crafting brand narratives that initiate relevant consumer experiences through digital mediums. Responsibilities include new business development, creative team management, and digital strategy. Oversaw all aspects of the creative process and drove strategy and implementation methodologies for B2B and B2C clients.
Project focus includes branding, promotional campaigns, social media strategy, content development, visual design, UX consultation, and integrated campaigns. Clients include Purina Tidy Cats, Energizer, Contegix, Charter Communications, InteliSpend, Outrider, NISC-coop and Reckitt Benckiser.
Digital Creative Director 2007 - 2009 link: Momentum Worldwide
Digital Creative Director dedicated to Anheuser-Busch, Domino’s Pizza, Monsanto and New Balance creative teams. Developed online brand strategy and digital marketing programs for American Express, Busch Gardens, Land Shark Lager, Bud Light, Bud Select, Michelob, Grolsch, and Rolling Rock.
Acted as the Brand and Integrated Creative Director for Domino’s Pizza, overseeing national promotional programs that lived in-store and online.
Recognized as a key leader within the agency to drive digital innovation and strategy. Served as a consultant for senior leadership to develop digital process and agency integration planning across business practices.
Interactive Creative Director 2005 - 2007 link: Bandolier Group
Directed a small creative group and technical resources for online marketing programs and integrated campaigns. Developed partnerships with local and national agencies to sell in work and digital solutions for brands such as Budweiser, Bud Light, Grolsch, American Express Incentive Services, Buck Consultants, Verizon Wireless, UPS, and Micron.
Senior Interactive Art Director 2001 - 2005 The Zipatoni Company
Developed online and offline promotional marketing programs for clients such as Maytag, eBay, Motorola, Dreyer’s/Edy’s Ice Cream, Kinko’s, Miller Brewing Co., Bacardi, and Diet Coke. Lead Flash animator and developer on multiple projects for web, CD-ROMs, and video. Responsibilities included design, animation, compositing, copywriting, storyboarding, concepting, and music composition.
Art Director 1998 - 2000 Ask Jeeves / The Evergreen Project
Handled design, front-end development, and Flash animation for online curriculum for elementary schools. Oversaw the design and production for all marketing and collateral materials. Worked with teams composed of educators, writers, developers, and filmmakers to produce a multimedia program featuring videos, online cartoons, and classroom workbooks.
Bachelor of Fine Arts Savannah College of Art and Design — Savannah, GA
Concentrations in Interactive Design and Motion Graphics; Summa Cum Laude